Smart Shopping is a search, made by a shopper, with the aim of finding a merchant offering the best, in a precise criterion, which the shopper determined as being his (her) master criterion. The master criterion is the one that the shopper looks most to optimize (e.g. best price, best value, best reputation, best critics, etc.). This search is done over as many merchants as possible to get greater offers for a given product.
When people hear “retail analytics”, they often immediately jump to intelligent and connected marketing. While this is a good portion of the puzzle, in-store analytics can help drive retail value in a variety of ways.